​An Automated Campaign that can lead to 23%-46% Increased Response Rates with proven, documented results!

Roofing

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Highlights: 30 New Jobs, 43 Unique Calls

How does our marketing solution achieve this? See Below!

​​What is Interweave?
Instead of just sending out a traditional solo direct mail campaign, Interweave combines your direct mail with 8 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously. 

​How does it work?
Your direct mail pieces are mailed out to your mailing list. Then Interweave  touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
Interweave is comprised of 8 digital technologies geared towards getting you the best results. These 8 technologies include:

• ​Social Match - Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.

• ​Social Media Follow-Up – Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

• Online Follow-Up – Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.​

• LEADMatch – Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.

• Mail Tracking - Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.​

• Call Tracking - Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.​

• Informed Delivery - Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.​

• ​QR Codes - Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.