Boost your Direct Mail response rate by ​23-46% with Interweave!​​

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​What is Interweave?
Instead of just sending out a traditional solo direct mail campaign, Interweave combines your direct mail with 8 digital technologies to create an omni-channel experience that increases your return on investment by reaching your target audience on multiple channels simultaneously. ​

 

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​How does it work?
Your direct mail pieces are mailed out to your mailing list. Then Interweave  touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
Interweave is comprised of 8 digital technologies geared towards getting you the best results. These 8 technologies include:

 

• Social Match - Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.​​​

• ​Social Media Follow-Up – Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.

• Online Follow-Up – Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google Display Network.

• LEADMatch – Receive a list of anonymous website visitors and direct mail recipients who went to the website that includes contact information and what actions they took to build 9-18% response mailing lists and prove direct mail campaign attribution.

• Mail Tracking - Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.

• Call Tracking - Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information of respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.

• Informed Delivery - Through Informed Delivery® integration, add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the mailing list received the email, opened it, and clicked on the ad to show campaign attribution.

• QR Codes - Maximize engagement with static or personalized QR Codes. Increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.

Finally, complete attribution of your direct mail marketing campaigns!

 

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Hear what our customers are saying...

“My favorite part about Interweave is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.”
​- Jeff E.

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“I have been using Interweave and the dashboard has been awesome, not only did I find out our call routing was taking too long (which I streamlined as a result), but I had several callers that did not leave a message, and I was able to recover and talk to them. They turned out to be the best leads. They just didn't want to leave a message!” 
​- John, Avalon School & Music Center 

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"We love Interweave because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!"
​- Gentle Dentistry